Expertise

Over the years, I’ve built a craft that blends creative vision with practical execution. My work spans brand building, campaign strategy, and scalable design systems. My expertise includes:

  • Creative Direction
  • Brand Strategy & Identity
  • Marketing Communications
  • Design Systems & Templates
  • Digital Platforms & Emerging Tools
Case Study 1

Transforming Identity

Following the acquisition of DSC Logistics, I led the creative direction for the U.S. rebrand to CJ Logistics America. This involved aligning global brand standards with local needs, building a scalable design system, and guiding adoption across marketing, communications, and internal teams. The result: a unified identity that strengthened our U.S. presence and seamlessly connected to CJ’s global brand.

Case Study 2

Designing a Digital First Impression

As a global company expanded its presence in the U.S. market, the website needed to better reflect the company’s evolving services and global capabilities. The goal was to create a modern, user-friendly platform that could generate new business leads, support recruitment, and clearly communicate the value of the organization to customers, partners, and employees.

Case Study 3

Modernizing the Corporate Presentation

When a corporate office of 200+ employees needed to standardize and modernize its presentation materials, I led the full redesign and platform migration. By creating a Google Slides template that balanced flexibility with brand consistency, we gave teams across the organization a powerful tool to deliver persuasive, polished presentations.

Get in touch

Whether you’re looking to collaborate, discuss creative leadership opportunities, or simply exchange ideas, I’d love to hear from you. Drop by, say hi →

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