Design with purpose. Lead with strategy.
I’m Ross, a marketing and design leader captivated by the synthesis of creative vision and emerging tech. From orchestrating robust design systems to conducting AI workflows, I build brand narratives that are as useful as they are eye-catching. I help organizations find their voice and make sure it lands with impact.
Expertise
Over the years, I’ve built a craft that blends creative vision with practical execution. My work spans brand building, campaign strategy, and scalable design systems. My expertise includes:
- Creative Direction
- Brand Strategy & Identity
- Marketing Communications
- Design Systems & Templates
- Digital Platforms & Emerging Tools
Transforming Identity
Following a major international corporate acquisition, I led the creative direction for the U.S. rebranding initiative. I aligned global brand standards with domestic market needs, developed a scalable design system, and acted as the design lead for the brand's adoption across all marketing channels. This established a unified identity that strengthened the firm’s U.S. presence and ensured a seamless connection to the overarching global brand.
Designing a Digital First Impression
As a global company expanded its presence in the U.S. market, the website needed to better reflect the company’s evolving services and global capabilities. The goal was to create a modern, user-friendly platform that could generate new business leads, support recruitment, and clearly communicate the value of the organization to customers, partners, and employees.
Accelerating the RFP Lifecycle
To modernize business development, an AI-driven initiative was implemented to automate labor-intensive processes by integrating AI with the company's content repository. Following IT security validation, the project involved a comprehensive audit of the content library to resolve data inconsistencies, collaboration with SMEs, and specialized training for the sales team on AI-assisted workflows.
Modernizing the Corporate Presentation
When a corporate office of 200+ employees needed to standardize and modernize its presentation materials, I led the full redesign and platform migration. By creating a unified presentation system that balanced flexibility with brand consistency, we gave teams across the organization a powerful tool to deliver persuasive, polished presentations.
Get in touch
Whether you’re looking to collaborate, discuss creative leadership opportunities, or simply exchange ideas, I’d love to hear from you. Drop by, say hi →